Apple Taxis have a brand new booking desk

Ta-da! We’ve created and designed a brand new booking desk for Exeter International Airport based Apple Taxis.

August saw the completion of our latest project at Exeter Airport. Apple Taxis new booking desk is part of the continued investment and improvement of passenger facilities. 

Situated on the land side of the arrival hall and in direct view of oncoming passengers presented with a modern and confident taxi service. Typography and colours have been selected to emulate the airport way finding signage familiar to most passengers. The 3 digital signage screens mounted to the booking desk allow specific offers to be programmed to match the arrival of specific flights or events in the area. Key local destinations such as Exeter Chiefs and University of Exeter can now be displayed as fixed cost offers and updated remotely.

A stylised illustration depicting the City of Exeter skyline is situated below the screens, continuing a theme used in our design of the Executive lounge at the airport. Those familiar with the area will recognise the Cathedral, rugby ground and other distinctive landmarks.

The desk can be run by one or two Apple taxi’s staff, with simple back of house facilities hidden behind the curved screen. The new desk also discreetly incorporates a section of counter to accommodate wheel chairs.

Client and customer feedback has been very positive and we look forward to working with Apple Taxis in developing the use and deployment of the digital signage content.

And finally thanks to our supply and fit out team: Goss Joinery and DS Electrical.

We have recently received the following positive feedback from Apple Taxi’s Director, Michael Winter.

We are delighted with our new look taxi desk in the arrivals hall at Exeter. The Fruition team provided a wonderful service from design stage to installation. The desk has revitalised our airport service and made us much more approachable to customers. The digital signage display provides key information and minimises queuing at busy times. The high quality finish of the completed desk should look good for years to come.

Michael Winter, Director at Apple Taxis

Exeter Airports Managing Director Matt Roach also commented “The modern new look for Apple Taxis in the arrivals hall is a focal point for inbound passengers who require onward transport. he investment by the company has enhanced the area and we welcome their commitment to Exeter Airport”

Update: Head over to our Apple Taxis project page to see more of the desk and the digital signage system we implemented.