Your website is an online advertisement for your business. It’s the first place customers will go to learn about your products and services. You need to keep your website up to date to ensure your first impression engages people.
We want to help you and your business stand out from the crowd so we’ve outlined why, when and how to update your website in 2018.
Why: Security is important
It’s often overlooked, but security should be one of the top priorities for businesses of all sizes. The lack of web security may send potential customers to competitors for fear that information may be compromised.
Installing an SSL certificate on your web server will ensure secure connections from the server to a browser. Typically used to secure monetary transactions, data transfer and login information is it now the standard for companies who care about your safety.
When: Fresh content means more traffic
Have you ever visited an out of date website, with old information on irrelevant topics? Did it make you wonder if they are still in business?
If your website is out of date you need to act quickly to avoid losing more customers. By regularly updating the content on your website you will build trust between you and your customers and prove that you are an active and credible business.
How: Good website design will increase conversions
Knowing how to update your website can make a huge difference to a customers experience. Many businesses limit themselves to content and marketing and overlook the most crucial aspect — design.
A website that’s visually appealing, easy to navigate, regularly updated, and mobile-friendly will always lead happier customers and increased conversions.
How we can help
Your website exists to promote your business, helps customers engage with you as a brand and your story as well as get them exciting to spend with you.
We want you to succeed. Give us a call or send us an email and we’ll help you get the most out of your brand and website. studio@fruition-design.co.uk | 01803 295 959
